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FLY KICKS: the PUMA x BTS Basket

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PUMA has linked with South Korean boy band BTS for the launch of this iteration of the classic PUMA Basket. Dubbed the PUMA Basket “MADE BY BTS”, the campaign showcases the classic silhouette paired with each BTS member’s unique style. The sneaker itself comes in a mixture of black and gold, which sits atop a […]

The New Creative Director For Puma Basketball Is Jay-Z

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According to ESPN, Jay has been officially named Creative Director at PUMA Basketball. The news follows PUMA signing three major NBA prospects — Deandre Ayton, Marvin Bagley III and Zhaire Smith — to multiyear footwear and apparel endorsement deals. All three are expected to be first-round picks in this year’s Draft and also serve as the […]

BIG SEAN CELEBRATES WITH PUMA ON SUEDE50 CAMPAIGN

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ollowing a few successful launches from the partnership, Big Sean has once again collaborated with leading sports brand, PUMA, to continue the 2018 celebration of 50 years of Suede for the Suede50 campaign. With 2018 being the year of the Suede sneaker, PUMA has already joined forces with a number of major brands including Hello […]

PUMA & Hello Kitty “Suede 50” Collaboration

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In PUMA’s continued celebrate of the 50th anniversary of the PUMA Suede, they unveiled the latest collaboration… with Hello Kitty. With both being such cultural icons, it only made sense. For over 40 years, fans have been smitten by Hello Kitty, since first debuting in Japan in 1974. The PUMA Suede was born in 1968 […]