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Music Video: Royce da 5’9″ – Cocaine


Royce is increasing the album “Book of Ryan impact by releasing a video for one of its most moving songs, “Cocaine.” 

The clip, directed by Safehouse, dramatizes the song’s story of a young Royce reckoning with the effects of a certain white powder all around him. From folks he passes on the street to his own father, the rapper remembers the shockwaves cocaine sent through his childhood.