The clip opens with Em driving around with Royce Da 5’9, as alerts chime on his phone from critics of his 2017 album Revival. From there, he exits the vehicle, throws his phone to the floor and is chased by demons that emerge from the tech devices in the form of black smoke.
Em takes shots at Joe Budden and Tyler the Creator, as well as Charlamagne Da God and new age critic DJ Akademiks.
“You wanted Shady? You got it!” he declares.