Home Business News Rihanna is launching a groundbreaking new fashion label with LVMH
Rihanna is launching a groundbreaking new fashion label with LVMH

Rihanna is launching a groundbreaking new fashion label with LVMH

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Rihanna certified her status as a cultural fashion icon with her groundbreaking new deal with LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group.

The pop star, born Robyn Rihanna Fenty, announced Friday that she will debut a line called Fenty this spring through LVMH. Her luxury house will be based in Paris.

The 31-year-old singer becomes the first person since 1987 to launch a new house with LVMH (the last person was Christian LaCroix). Rihanna is also reportedly the first woman to create an original brand at LVMH and the first woman of color at the top of an LVMH maison.

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